One of the most common questions I get from customers is, “How do I make my business rank higher in Google?” Unfortunately, there’s no silver bullet, despite what search engine optimization (or “SEO”) businesses might tell you. Google changes its ranking algorithm hundreds of times per year. Small businesses simply don’t have the time or resources to tweak their websites that frequently.
Content is king
The best strategy for improving your Google search ranking is to align your website content with Google’s corporate interests. This allows your website to naturally rise in rank as Google’s interests influence its ranking algorithms. Google wants to serve up-to-date, relevant results to those who use their search engine so that they keep coming back. As a result, Google has for a long time now rewarded websites that regularly publish fresh content.
I recently found an article on this topic from FatRank, a company that specializes in Google search results. It really dives into this topic well. I’ve added a link to that article below, but the gist is that Google’s algorithms include a “fresh content ranking factor” that rewards websites that are updated on a regular basis. As they put it in the article:
“Adding fresh text to an existing blog will do two things; 1) Keep the content up to date, making it relevant, and 2) it makes you more visible to the Google fresh content ranking factor. By producing new content often and generating a steady stream of traffic to your site, you make it that much more noticeable to Google and it will start to place you as an authority in that particular area.”
Here’s a link to the article: Google Fresh Content Ranking Factor
RelaNet can help
RelaNet helps its customers keep their website content fresh by providing a blog with every website we create. And as we’ve seen, fresh content improves improves a website’s Google rank over time. When a RelaNet customer wants a new article posted to their blog, all they have to do is send it to us. We take care of all the details needed to publish it, so our customer doesn’t have to.
And for those who lack the time to write their own content, RelaNet offers website content as one of the services it offers. With our website content service, we create timely and relevant articles on topics like individual taxation, small business taxation, and changes to the tax code, and then publish those articles to our customers’ websites every single month. It really takes the pain out of keeping your website fresh and updated.
I hope you find this article helpful. If you have any questions about how Google’s fresh content ranking factor works, or about RelaNet’s website content service, please get in touch.